Youtube Premium is getting more expensive: This is how much the subscription will cost from November

Just a few days ago, YouTube confirmed that in future there will be advertising even when the video is paused. Now the next bombshell comes in the form of a price increase for the premium subscription, which removes all advertising.

The planned price increase was communicated to some YouTube users by email and apparently only affects Europe, as the website Android Police reports. The prices were last increased in November 2023, and since then the standard version has cost 12.99 euros per month.

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These are the new prices for Youtube Premium

According to user reports, the subscription price for YouTube Premium and YouTube Music is increasing by up to 50 percent, depending on the region. The higher prices apply to both the individual premium subscription and YouTube Premium for families.

The new prices will then look like this (example):

• Youtube Premium (Single): 14.99 to 18.99 euros (previously 12.99 euros)
• Youtube Premium Family: up to 35.99 euros (previously 23.99 euros)

In Switzerland, the cost is expected to rise from 24 Swiss francs to 34 Swiss francs for the family subscription, while single users will pay 18 Swiss francs. It is currently not known whether the student subscription will also be affected by the price increases.

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When does the new price apply?

For most countries, the new prices seem to apply from November 2024. However, since YouTube or Google has not yet made an official announcement, you should “enjoy” this date with caution.

Who do the prices apply to?

Reports about the prices are currently coming mainly from users in Ireland, Belgium, the Netherlands, Italy, Sweden and the new Switzerland. The USA is not affected by the changes, but there are also price increases in India, Thailand, Indonesia and other Asian countries.

There have been no concrete reports from Germany so far. It is therefore possible that the prices here will not apply in other European countries until a few months later. Nevertheless, users must be prepared for higher prices, as we will not be spared.

Why is YouTube raising prices?

It is currently unknown what the reason for the price increases is. However, for many users this will probably be a reason to cancel their subscription, as many already found YouTube Premium to be too expensive. Although you get YouTube Music and other features in addition to the ad-free experience on YouTube, the high prices do not really seem to be justified from the user's point of view.

However, YouTube seems to want to take a clear line with its advertising strategy and its approach to ad blockers in order to increase revenue through new advertising. This includes the decision to make the premium subscription more expensive in order to compensate for remaining advertising revenue.

Previously, some people were able to use a VPN trick to “scam” their way to a cheaper subscription to YouTube Premium. However, since June, YouTube has blocked such accounts. You can read more about this in our report on the subject.