PR Report Camp 2024: This is the program

13. November: Ask me everything (completely digital and free for everyone)
Everything about careers and entry. With top professionals in the industry:

Discounter and organic retailer number 1 – how do you communicate that? with Franziska Weber | Aldi Süd

Isn't that enough? Career boosters put to the test with Eva Weghmann | fischerAppelt

Entry and professional development at Julius Baer with Larissa Alghisi | Julius Bear

International PR at Golin – how we do the best work of our lives with Anja Guckenberger | Golin Germany

Ask me anything with Carsten Tilger | Henkel

What makes Netflix the love brand that has gone mainstream the longest with Robert Ardelt | Netflix

Ask me anything with Dagmar Kaiser | Deutsche Bahn

14 November: The Young Talents Festival (in Berlin, free for students/volunteers/trainees)
Sessions and workshops show how modern PR work works. Two prominent panels will be hosting intensive discussions. Young professionals, career starters and students will meet potential employers from leading companies and agencies at Germany's largest PR career forum. And we will present a selection of the best cases of the year. The program in Berlin includes:

forum among others with Brunswick, Edelman, Fink & Fuchs, fischerAppelt, Golin, GPRA, Henkel, komm.passion, Script, Segmenta, Weber Shandwick, Wilde & Partner

AI Lab with Rlvnt on the mega topic of artificial intelligence



#30u30-Finale Who will be Young Professional of the Year?



Career Talks What does it take for a successful career in PR and communications? With:

Communication with impact: How Pfizer communicates science and health issues with Carolin Crockett | Pfizer Germany



Acceptance communication: openness and transparency as the key to business success with Alexander Bilgeri | BMW Group



Trust wins – how Allianz is reorienting communication with Florian Amberg | Allianz



Career Talk with Andreas Bartels | Deutsche Lufthansa



Press, Insta or with AI as co-pilot? Paths to the top jobs in communication with Björn Korschinowski & Patricia Uhlig | DekaBank



Career Talk with Stefanie Rupp-Menedetter | ProSiebenSat.1



Career Talk with Jobst-Hinrich Wiskow | KfW

Workshops This is how modern PR work works. With:

Crisis management and CEO positioning: two must-haves in the toolbox of communications professionals with Margarita Thiel | Aareal Bank



From Dax, Bilanz-PK & Co: Know-how for working with business journalists with Patrick Kalbhenn | Deutsche Börse



You either have an attitude or you don't: Communicating socio-political responsibility credibly and making a difference using the example of Fritz-Kola with Sandy-Jil Remus & Laura Blankenstein | Segmenta



Science, not fiction – tips for effective communication of health and science topics with Carolin Crockett & Sarah Klein | Pfizer Germany



Content is king, community is queen! with Monique filling | Deutsche Bank



Navigating Comm-Tech: Success factors for the implementation of tech-based projects with Julian Friedemann & Tchoko Souga | Klenk & Hoursch

Top cases of the year A selection of the best works and projects (details to follow)

Panel 1: Better than Chat GPT? What PR professionals need to be able to do in the AI ​​age
Details to follow

Panel 2: Democracy in danger? What responsibility do communication professionals have today
Details to follow

The PR Report Camp 2024 is kindly supported by Adidas, Deutsche Post DHL, EnBW and Siemens.

Other partners this year are: Aareal Bank, Aldi Süd, Allianz, BMW, Brunswick, Deka Bank, Deutsche Bahn, Deutsche Bank, Deutsche Börse, DPRG, Edelman, fischerAppelt, Golin, GPRA, Henkel, Julius Bär, KfW, Klenk & Hoursch, Lufthansa, Netflix, Pfizer Deutschland, ProSiebenSat.1, Rewe, Rlvnt, Script, Segmenta, Tui, Weber Shandwick, Wilde & Partner and more.

Register now and be there in November!