How to ensure that technology investments add value

17 September 2024Dreamforce 2024—Salesforce's flagship global event—kickstarts today in San Francisco. The three-day event will cover topics of the utmost importance to businesses, from driving transformation with generative AI to improving the customer experience with data to dreaming big in education technology and more. Learn more about McKinsey at Dreamforce 2024 and don't forget to explore insights from Quantum Black, AI by McKinsey to understand how your organization can unlock the power of data and AI, modernize core technologies, build new digital businesses and drive growth.

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