The iPhone 16 will have a difficult start

Apple boss Tim Cook on Monday evening the iPhone16 presented. If you hold it next to the previous model, you have to look closely to see which one is the new one.

As in previous years, Apple is once again relying on the iPhone 16 minimal changesWhy make a big change to something that is already selling well seems to be the motto.

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Artificial intelligence

Whether the new iPhone 16 will provide enough incentive to buy a new device this year depends not only on a better camera or a longer Battery life The new mobile phones focus on functions that are based on Artificial intelligence (AI) based – Apple Intelligence The company calls these functions.

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The AI ​​helps, for example, Photos to edit afterwards and suggests better wording when writing emails. It can take longer Summarize texts efficientlyprovides ready-made responses to messages and is able to transcribe voice recordings in real time.

In the center of Apple Intelligence the language assistance system Siri The completely revised version will be available. It will understand voice input better and, if necessary, show step-by-step instructions on the screen for people who are not yet familiar with the new iPhone.

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Please wait for the AI

These AI functions will run on the iPhone 16 – but not immediately and with Regional restrictions. For the Market launch of the new phone on September 20th, you will see little of the AI. A first part of the functions will be October delivered via software update. The rest will come gradually.

Apple is risking AI features fall behind its competitors. The company would rather accept this than embarrassing teething problemsThere is probably too much concern that the AI ​​functions will not work properly and that this will cause major damage to the company's image.

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Start uncertain

Have to wait even longer iPhone users in Europe. Apple made it clear a few weeks ago that the AI ​​functions will not be available in this country for the time being. Apple Intelligence and the tighten data protection rules the EU are standing in each other's way. It remains to be seen when and in what form the AI ​​features will come to Europe. Likewise, Apple Intelligence will for the time being avoid China make.

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Thin iPhone 17

Given this mix of factors, it could be difficult for the iPhone 16 to launch with Sales records Not very conducive to sales figures is the fact that there are already numerous rumors circulating that the iPhone17 Finally there will be profound innovations.

A super thin Apple phonewhich is supposed to bring a breath of fresh air into the dusty line-up. This could be a good reason for some customers to forego the iPhone 16. Another reason is that the price remains high, despite the minor improvements in the screen and camera: An iPhone is and remains an expensive premium device.

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The prices

The iPhone 16 will be launched in 4 different versions. The iPhone 16 is from 949 euros available, the larger iPhone 16 Plus from 1,099 euros.

As with last year's models, there are two Pro variants that have a more powerful processor, slightly larger screens, a camera with optical zoom and additional photo features. The iPhone 16 Pro costs 1,199 eurosthe iPhone 16 Pro Max 1,449 euros.

With 6.9 inches It is the iPhone with the largest screen that Apple has ever built. Although the Pro Max is always the most expensive device in the lineup, it was already the best-selling iPhone variant last year.