Amelie Schad and Michael Wall: How Mother Berlin wants to become the flagship for creative excellence

Amelie Schad has been Managing Director of Mother Berlin for a year, Michael Wall is the Global CEO at the head of the creative network

Mother Berlin recently presented its second major work with the campaign for the Google Pixel 9. Further budgets are expected to be announced this year. In an exclusive interview with HORIZONT, ​​site manager Amelie Schad and Global CEO Michael Wall talk about what has been achieved so far, the superpower of the micro-network and explain why creative agencies should invest in talent rather than in artificial intelligence.

Mother Berlin made a name for itself last year with its customer Fielmann shortly after its German launch. After that, things became a little quieter