Luke Mockridge before the end of his career? This is what a PR professional says

“There are people without legs and arms who are thrown into a pool – and whoever is the last to drown wins.” With these words about the 2024 Paralympics, Luke Mockridge has probably shocked more than just the entire sports world. The comedian is receiving harsh criticism on social media, and celebrity friends are also turning away from him.

His new show “What’s in the Box?” was cancelled just a few days before the big premiere on Sat.1. Was it the last joke from the once celebrated comedy star?

Luke Mockridge’s TV comeback failed

It is not the first time that Luke Mockridge has suffered negative consequences. After he was reported for attempted rape by an ex-girlfriend in 2021 – the case was dropped due to insufficient suspicion – he withdrew from public life due to hatred and threats on the internet.

Now he wanted to celebrate his brilliant comeback on Sat.1 and instead finds himself faced with the ruins of his first career.

Media expert suspects: Luke Mockridge “consciously crossed this red line”

How did a media expert assess the situation surrounding the fallen comedian? AZ asked Ferris Bühler. “Luke Mockridge has definitely crossed a red line with his statements about the Paralympics. I see his comments as grossly insensitive and unacceptable. Regardless of whether they are thoughtless or forced, such comments show a great lack of respect and empathy as well as understanding of the consequences.”

The PR man even goes a step further and says: “Since Luke Mockridge is known for his provocations, we unfortunately have to assume that he deliberately crossed this red line.”

Sat.1 cancels show with Luke Mockridge: “The broadcaster must clearly distance itself”

Sat.1 has drawn conclusions from the statements made by Luke Mockridge in the podcast “Die Deutschen” and has immediately stopped his new show. For Ferris Bühler, this is a “correct and consistent” decision. “A broadcaster must clearly distance itself from statements that are potentially inhumane in order to maintain its own credibility,” says the media expert.

He is sure that those responsible did not take their decision lightly: “This decision must have been very hard for the television station, because Luke Mockridge was once one of Sat.1's biggest faces and they wanted to build on the old successes with the new show. Now Sat.1 is left with the costs for the finished show and the comeback has fallen through.”

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Luke Mockridge before the end of his career: “This could be his deepest fall”

Will Luke Mockridge be able to save himself from this self-inflicted scandal and build on his past successes in the near future? “I don't think the comedian can recover from this – this will effectively be his deepest fall.”

“Luke Mockridge has not only crossed a line, but also reinforced existing negative perceptions,” Ferris Bühler told AZ, stressing: “After all, this is not the first time that he has been publicly criticized – he is currently in the rehabilitation phase of his recent scandals. With the new allegations, a recovery has slipped further into the distance for the time being.

Media expert on limits in humor: “It must not happen at the expense of disadvantaged people”

The Mockridge case is likely to reignite the debate about what is and is not allowed to be humor. Some people take the view that you can make fun of anything and anything, while others believe that not everything can be expressed under the guise of humor.

How does PR man Ferris Bühler assess this problem? His personal opinion is clear: “Humor can do a lot, but not everything. I believe that humor that comes at the expense of minorities or disadvantaged groups is generally problematic. Limits are important in order to maintain respect and human dignity. Laughter must not be done at the expense of people who are already disadvantaged. In the current case of Luke Mockridge, the set-up and the type of humor are wrong for me: three men laughed like little boys at disabled people – totally defamatory and contemptuous. They completely forgot that good humor should ideally have a punch line.