DoubleVerify expands AI-powered brand suitability reporting on meta to include inflammatory political topics and news

DoubleVerify (“DV”) (NYSE: DV), a leading digital media measurement, data and analytics software platform, today announced the launch of the DV Inflammatory Politics and News (“IPN”) category on Meta. This enhancement enables advertisers to authenticate the quality of their campaigns independent of controversial news and political issues, allowing them to choose the level of protection that best fits their brand needs.

“We are thrilled to launch DV's Incendiary Politics and News category on Meta, especially in an election year when challenging political issues typically rank high,” said Mark Zagorski, CEO of DoubleVerify. “As citizens around the world prepare to vote, it is critical to give advertisers the ability to choose the content they want to connect with. By leveraging DV's new AI-powered category, advertisers can protect their brand equity and assess suitability on Meta based on their specific marketing objectives.”