“The Traitors” sells to Africa

“The Traitors” is sold to Africa for the first time

The traitors will reach African viewers for the first time. All3Media International has secured its first deal in Africa with Primedia Studios to create a show for local audiences. This comes as MIP Africa brings the industry together in Cape Town this week. More information on presenters and casting to follow. With another deal with Romania's Pro TV, The traitors is now running in more than 25 countries and has only been cancelled once – in Australia. Other current deals are with Prime Video Italy and Atresmedia TV in Spain. In the show, “believers” sniff out “traitors” in one location through a series of games and showdowns. The show originates from the Netherlands and is hugely popular. Stephen Driscoll, EVP EMEA and Co-Productions at All3Media International, said: “I am delighted to be joining a number of brilliant new partners in The traitors family across the EMEA region. It is incredibly exciting The traitors We are entering a new continent with Primedia Studios in South Africa and welcoming such brilliant partners in Prime Video, Atresmedia TV and Pro TV, who have an impressive track record of delivering successful entertainment formats in their regions.”

MultiChoice predicts ‘global moment’ for African content

Nomsa Philiso, CEO of General Entertainment at South Africa's MultiChoice Group, has predicted a “global moment” for African films and television. “We've already seen this with Afrobeats, Amapiano and African music as a whole,” she said at MIP Africa. She cited a number of recent incidents as examples, including Rise: The Story of Siya Kolisi Winning an Audience Award at Tribeca, Sports document Two sides an Emmy nomination and a reality drama Catch me a murderer This made it the first South African series to be selected to compete in Series Mania.. “As MultiChoice, we currently have 84,000 hours of local content to showcase on the world stage,” Philiso said. “We have been buying content from all the global giants for decades, but these relationships are increasingly becoming reciprocal as demand for African content grows.”