Will the film spawn a franchise after the Blake Lively drama?

It ends with us was expected to revive the romantic comedy craze that once dominated the guilty pleasure playlists of many. While the Blake Lively-led film brought love and laughter, but it also brought elements that were in stark contrast to the intended genre, along with a whirlwind of PR drama in which the gossip Girl star and director Justin Baldoni. What continues to keep fans on tenterhooks, however, is the anticipation of a sequel as the film enjoys its well-deserved success at the box office.

Since there is already a sequel in the literary world, the chances of a movie are good. However, the ongoing PR drama makes this possibility rather worrying. So let's examine the possible developments that could shape the future of the film.

The likelihood of a sequel to Blake Lively’s “It Ends With Us”

Despite criticism from the literary world of Blake Lively’s alleged “insensitive“PR for It ends with us, the romantic comedy has already earned eight times its budgetwhich brought the team considerable profits. Whether this success will lead to a sequel is still uncertain. However, since the novel It Starts With Us already serves as a sequel, there would be no need to strain or look for new material to continue the franchise.

When Entertainment Tonight asked Justin Baldonia central figure alongside Lively in the PR drama surrounding the film, was asked at the premiere about the possibility of a sequel, the director evaded the question with the words: “There are better people for that” and refers to Lively, who has been accused of dominating the film's PR efforts. While Hollywood usually capitalizes on strong box office successes to build franchises, the future of It ends with us remains a double-edged sword that could go in either direction.

Another detail makes the situation surrounding Baldoni and the rights to It ends with us and its sequel.

Justin Baldoni's commitment to It Ends With Us with Blake Lively

Although Justin Baldoni tried to avoid the question of a sequel, one important detail adds additional complexity: His Wayfarer Studios owns the film rights to It Ends With Us and It Starts With Us, having acquired them from Colleen Hoover in 2019.. Hoover told Variety that she turned down several offers before working with Baldoni on the adaptation, noting that he “understood the book” and what significance it has for the audience to see it on the screen.

Lively and Baldoni may need to find common ground and put aside their differences if they want to make a sequel. Since Baldoni is the only one in control of the film's future and doesn't have to renew contracts, his role in the birth of a franchise remains crucial. Despite his previous comments about not planning too far ahead, it would be surprising if his studio hadn't considered the impact of the film's enormous success.

Do you think there will be a sequel to Blake Lively’s It ends with us despite the PR annoyance? Let us know in the comments below!