The Kelce Brothers reportedly sign a $100 million podcast deal

According to Bloomberg, Jason and Travis Kelce have signed a three-year, $100 million deal with Wondery, an Amazon-owned podcast studio, for their podcast “New Heights.”

Speaking to a person “familiar with the arrangement and not authorized to speak publicly about it,” the outlet reported that the deal is “worth over $100 million.” It allows Wondery to distribute audio and video episodes of “New Heights” worldwide and “gives Amazon the rights to develop, manufacture, license and distribute any merchandise based on the program.”

With a Wondery+ subscription, fans can listen to New Heights episodes early and ad-free, but they will also remain available on other podcasting platforms.

In a statement released Tuesday via Amazon, the brothers said they couldn't be more excited to team up with Wondery for the next phase of 'New Heights.'”

“We love this show and the fan base that has grown with us over the past two seasons. Wondery understands the shared vision and will provide a wealth of experience and resources to take us to new heights! Through this partnership, we will create groundbreaking moments together. We look forward to starting Season 3 – see you soon, 92%ers!” the statement reads.

“92%ers” is the name for fans of “New Heights” and is a reference to the quarterback’s sneak play, which Jason Kelce says in the podcast works “92% of the time.”

The podcast and the Kelces' popularity skyrocketed last year after Travis Kelce, a tight end for the Kansas City Chiefs, began dating pop star Taylor Swift in 2023. The athlete often talks about his personal life with Swift on the podcast, leading the artist's fans to listen in and ask questions to learn more about football.

Jason Kelce, who ended his career as a center with the Philadelphia Eagles earlier this year, joked in June that his fan base had completely changed because of Swift.

“It used to be fat, hairy boys,” he said on “New Heights.” “Now I regularly go out in public with 14-year-old little girls.”

“This is basically my livelihood,” he continued. “Twelve- to 14-year-old girls say, 'Oh my God! You're Travis' brother and you're dating Taylor Swift!'”