Trailer for “La Maison” unfolds dramatic drama in the French fashion house

First Apple TV+ introduced The new looka drama about the Second World War in which French fashion designers heroically continue their important work in Nazi-occupied Paris. Now the trailer for The housea melodramatic family saga about a fictional French fashion house in crisis, strutting down the runway. And all in French. Hey, it could be great. Or, as the trailer suggests, it could be absurdly complacent.

And look at the slogan: “The fabric of power.” Seriously?

The positive side is that the show is presented by some of the talented people behind good stuff – The Returned, Lupin And The Bureau des Legendes. So I'll leave out the “La Maison du Merde” jokes for now. The house will be released on September 20th on Apple TV+.

The house Trailer reveals the family saga of a rival French fashion house

The new show, which is “set in an iconic haute couture atelier in Paris,” is a “behind-the-scenes look at the contemporary, ever-evolving world of fashion and emerging French elegance and luxury,” Apple TV+ said Tuesday. The 10-episode series follows “two famous, dysfunctional and powerful rival families battling for supremacy in the cutthroat world of haute couture.”

And while that description promises potentially strong drama, it's no guarantee of anything. A show like this can be deliciously entertaining if the plot has surprising twists, perhaps a mix of humor and drama, and a great script for outsized characters to chew on. But the trailer doesn't show many hints of those qualities of the show. It looks like it takes itself more seriously than audiences might. And do we need another show like The new looktake French fashion super-seriously? Maybe some people do. And of course, trailers can be misleading (sometimes intentionally).

Here is another description from Apple TV+:

Haute couture meets high stakes in this behind-the-scenes look at how an iconic fashion house is plunged into scandal and reinvention by a viral video featuring star designer Vincent Ledu (Lambert Wilson), leaving his family's iconic and legendary haute couture house, LEDU, hanging by a thread. Perle Foster (Amira Casar), Vincent's former muse who still lives in his shadow, teams up with visionary next-generation designer Paloma Castel (Zita Hanrot) to save, evolve and renew the century-old Maison LEDU. Diane Rovel (Carole Bouquet), the ruthless CEO of the powerful Rovel luxury group, takes advantage of Vincent's downfall and launches an offensive to obtain what she sees as her most important prize: Maison LEDU. To achieve her goal, she will do anything because there is more at stake than just acquiring another brand – it is revenge.

Watch the trailer for the drama series The house on Apple TV+

Promising cast and experienced producers

The houseThe cast of is impressive considering the film's success at the major French film awards:

• Seven-time César nominee Wilson (De Gaulle)
• César-nominated Casar (Call me by your name)
• Best Actress César Award Winner Bouquet (In therapy)
• The winner of the César Award for Most Promising Actress Hanrot (Fatima)
• Pierre Deladonchamps, winner of the César Award for Most Promising Actor (Stranger at the Lake)
• Best Supporting Actor César Award winner Antoine Reinartz (Anatomy of a fall)
• Four-time César nominee Anne Consigny (Elle)
• César nominee Florence Loiret Caille (The office)
• Rising Star Ji-Min Park (Return to Seoul)
• César-nominated young actor Corentin Fila (At 17)

The series is based on an original idea by Alex Berger (executive producer) and was developed by showrunners José Caltagirone and Valentine Milville. It was directed by award-winning directors Fabrice Gobert (The Returnees) and Daniel Grou (lupine). Emmanuelle Bouilhaguet also serves as executive producer. The house is a production of TOA – The Originals of America in collaboration with the award-winning studio TOP – The Originals Productions (The Bureau / Le Bureau des Legends).

Watch dramas on Apple TV+

The house debuts with two episodes on Friday, September 20, on Apple TV+, followed by one episode weekly on Fridays through November 15, 2024. And the streamer has plenty of other dramas for you to enjoy.

The service is available as a subscription for $9.99 with a seven-day free trial. You can also get it through any tier of the Apple One subscription package. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac, or iPod touch can get three months of Apple TV+ free.

After launching in November 2019, “Apple TV+ was the first streaming service to offer exclusively originals around the world. It has premiered more original hits and received more awards than any other streaming service. To date, Apple Original films, documentaries and series have won 471 awards and 2,090 award nominations, and the number is growing,” the service said.

In addition to award-winning films and TV shows (including groundbreaking football comedies Ted Lasso), Apple TV+ offers documentaries, dramas, comedies, kids' shows and more.

Source: Apple TV+