Inventive fast food campaigns: Double Char Burger

In a campaign as daring as its burgers, Habit Burger & Grill has sent its award-winning Double Char Burger into space, celebrating National Cheeseburger Day in a very special way. The California brand, which was just named Best Burger by USA TODAY's 10Best, didn't just limit itself to local recognition, sending the Double Char nearly 20 miles above the Earth, cementing its status as the burger that other burgers look up to, both figuratively and literally.

Shot against the blackness of space, the Double Char floated triumphantly with the curvature of the Earth in the background, reinforcing Habit Burger's playful but powerful claim to be the best burger. This celestial stunt was officially sanctioned by the Planetary Society, who dubbed it an “out of this world burger.”

Photo credit: Habit Burger