Is their love just a PR show?

Taylor Swift & Travis Kelce: Is their love arranged?

A quick wedding and a baby – that's what the next steps in the romance of Taylor Swift and Travis Kelce (both 34) look like. Or so we thought! Now the love bombshell: The British Daily Mail has a secret agreement from Travis' PR company Full Scope, which is supposed to prove that their Love story staged and the announcement of their separation had long been planned! On September 28th, the two were supposed to part ways “amicably”. According to the leaked contract documents, the following statement is to be published:

Travis and Taylor have decided to separate after careful consideration. They both value and respect each other's personal lives and appreciate having their privacy maintained during this time.

Excuse me?! Was the whole love story of the two faked for PR purposes? Travis' agency quickly denied that the leaked documents were one “illegal counterfeiting”But Taylor remained silent until the editorial deadline. Why is there anything to it at all? Her lover himself is the one who is sowing doubts that the documents are a fake. The professional athlete, who hatches moves purely for his job, has Jack Ketosyan represent him in PR matters. And he is considered the creator of “showmances” (a mix of show and romance). In 2019, Ketosyan revealed on the Australian podcast “The Quicky” that he has put together fake relationships that generate as much attention as possible: “It’s about selling something – whether it’s a concert, an album… It’s about the hype.” And Taylor and Travis definitely triggered it!

Taylor & Travis benefit from their relationship

The success of her “The Eras Tour” has grown even bigger since Travis started singing along in the audience. Thanks to the huge hype, Taylor is considered the biggest pop star of her generation. Her cheering at Travis' football games in turn generates a 331 million US dollar Marketing boom in the NFL. The viewing figures for the Kansas City Chiefs (his team) games have risen enormously in the USA. The US broadcaster NBC alone showed the musician 17 times in one broadcast. Taylor is also the prominent figure in the promo video for the start of the new NFL season in early September. It's a shame that the separation papers appeared at the same time. So the story leaves a bitter aftertaste…

This article by MR first appeared in the print edition of IN. You can read more exciting star news in the current IN – new at the kiosk every second Wednesday.