Decrypt and Rug Radio introduce MYRIAD Digital Media Ecosystem and Prediction Market

The media company DASTAN, the parent company of Decrypt and Rug Radio is moving into the next phase of its evolution with the launch of MYRIAD, a prediction market and engagement ecosystem designed to fundamentally transform the way people interact with digital media.

“Our vision is to create a connected media ecosystem where users are rewarded, developers are fairly compensated and advertisers achieve a higher ROI,” said DASTAN co-founder and CPO Ilan Hazan.

The MYRIAD platform builds on DASTAN’s digital media ecosystem and includes brands such as Decrypt and Rug Radio. Using innovative and emerging technologies, MYRIAD seeks to create a fairer system for content creators and consumers through on-chain prediction markets and MYRIAD Quests.

MYRIAD's On-Chain Prediction markets are embedded in the content and enable transparent playback across the entire media ecosystem in real time.

By combining secure, verifiable transactions with rich, interactive experiences, MYRIAD's prediction markets create a level of transparency that will “restore user trust in media.”

MYRIAD Quests Reward consumers for their attention by giving them points for engaging with content, from reading articles and watching videos to completing quizzes about the content, and can be customized to increase specific engagement metrics like time on site or social media shares.

Users can access MYRIAD through a browser extension, mobile app and website, integrating the MYRIAD platform into the user's overall browsing experience. Streamlined registration and account abstraction make the Web3 platform accessible to the widest possible audience, while quests and personalized content recommendations enhance the user experience.

By encouraging passive readers to become active participants, the MYRIAD ecosystem will also deliver valuable insights and increase user engagement, redefine the way media is consumed, and create fair, sustainable revenue streams for publishers, advertisers and creators.

“Through MYRIAD's evolving ecosystem, we are positioned to transform the digital media landscape,” said Loxley Fernandes, co-founder and CEO of DASTAN. “Through quests and on-chain prediction markets, MYRIAD will reward media consumers with more engaging experiences, restore user trust in media, and establish a new, sustainable economic model for digital media publishers and creators.”

To learn more about MYRIAD and to join the waitlist, visit myriad.markets. For more information, visit @MyriadMarkets on Twitter, head over to the official Rug Radio Discord, or email [email protected].