Triton Digital partners with NOVA Entertainment

The partnership will introduce Sounder's advanced contextual targeting, brand suitability and cutting-edge podcast advertising tools, giving NOVA Entertainment unprecedented control over its audio advertising ecosystem through an end-to-end solution, the company said.

Richard Palmer, Vice President of Market Development and Strategy for APAC at Triton Digital, said: “Our partnership with NOVA Entertainment exemplifies our commitment to providing publisher-led end-to-end solutions that drive innovation in the audio industry. By combining Triton’s technology with NOVA’s market leadership, we are creating an ecosystem where publishers have full control over their advertising chain, from contextual targeting to brand safety and beyond.”

Commenting on the partnership, Tim Armstrong, Director of Digital Capability and Data at NOVA Entertainment, said: “Integrating the Sounder solution into our offering is further evidence of how we build best-in-class commercial products for our clients. This technology not only enables us to deliver unparalleled audience targeting and brand safety to our advertisers, but also enhances our ability to effectively promote and monetise our diverse audio content. It is a game-changing shift that puts the power back in the hands of creators and publishers.”

Triton Digital will further cement its presence in the Australian market through the partnership and publish a monthly Australian Podcast Ranker, providing unparalleled insight into the digital audio landscape and helping Publisher and advertisers make informed decisions, the report says.

Triton Digital acquired Sounder in March 2024 to bring Sounder's brand suitability solutions and AI-powered podcast understanding into Triton Digital's existing audio streaming and podcasting technology. The acquisition has enabled a more seamless, data-driven advertising experience for brands, agencies, publishers and podcasters like NOVA Entertainment, the company said.

About Triton Digital

Triton Digital® is the world's leading technology and services provider for digital audio, podcasting and broadcasting. Operating in over 80 countries, Triton provides innovative technologies that help broadcasters, podcasters and online music services build their audiences, maximize revenue and optimize their daily operations. In addition, Triton supports the global online audio industry with Webcast Metrics®, the leading measurement service for streaming audio, and Podcast Metrics, one of the industry's first IAB-certified podcast measurement services. With unparalleled integrity, excellence, teamwork and accountability, Triton remains committed to connecting audio, audiences and advertisers to continually drive growth in the global audio industry.

About NOVA Entertainment

NOVA Entertainment is Australia's leading independent audio entertainment company, creating memorable experiences that listeners love and share. NOVA's market-leading platforms cover every aspect of the audio experience, live and on-demand, and are powered by the creativity, expertise and innovation required to create meaningful connections between brands and audiences. NOVA Entertainment has the largest total audience of any Australian metro network, with nearly 6.3 million listeners.