Triton Digital partners with NOVA Entertainment to revolutionize audio advertising in Australia

NOVA chooses Triton Digital Sounder to provide an end-to-end audio advertising solution

SYDNEY, 28 August 2024–(BUSINESS WIRE)–Triton Digital, the world's leading technology and services provider in digital audio, podcasting and broadcasting, today announced its partnership with NOVA Entertainment, Australia's leading independent audio entertainment company. The partnership will implement Triton's Sounder solution across NOVA's audio portfolio, representing a significant advancement for publisher-driven audio advertising in Australia.

The partnership will introduce Sounder's advanced contextual targeting capabilities, brand suitability and cutting-edge podcast advertising tools, giving NOVA Entertainment unprecedented control over its audio advertising ecosystem through an end-to-end solution. Key features include:

• Best-in-class contextual targeting: Sounder's advanced contextual targeting ensures ads are placed next to the most relevant content, maximizing campaign effectiveness across all NOVA audio properties.

• Premium Brand Placement: Sounder's robust brand suitability measures provide confidence to advertisers engaging with NOVA's diverse audience.

• AI-powered advertising tools: Innovative podcast advertising tools improve discovery and engagement, increase listenership, and provide monetization opportunities for NOVA’s growing podcast portfolio.

“Our partnership with NOVA Entertainment exemplifies our commitment to providing publisher-led, end-to-end solutions that drive innovation in the audio industry,” said Richard Palmer, Vice President of Market Development and Strategy for APAC at Triton Digital. “By combining Triton’s technology with NOVA’s market leadership, we are creating an ecosystem where publishers have full control over their advertising chain, from contextual targeting to brand safety and beyond.”

Through this partnership, Triton Digital further solidifies its presence in the Australian market. This news builds on the momentum of the launch of Demos+ in Australia last year, which provides advertisers with enhanced audience segmentation capabilities, enabling more targeted and effective campaigns across the region. In addition, Triton Digital publishes a monthly Australian Podcast Ranker, providing unparalleled insight into the digital audio landscape and helping publishers and advertisers make informed decisions.

“Integrating the Sounder solution into our offering is further evidence of how we build best-in-class commercial products for our clients,” said Tim Armstrong, Director of Digital Capability and Data at NOVA Entertainment. “This technology not only enables us to provide our advertisers with unparalleled audience targeting and brand safety, but also enhances our ability to effectively promote and monetize our diverse audio content. This is a game-changing shift that puts the power back in the hands of creators and publishers.”

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Triton Digital acquired Sounder in March 2024 to bring Sounder's brand suitability solutions and AI-powered podcast understanding into Triton Digital's existing audio streaming and podcasting technology. The acquisition has enabled a more seamless, data-driven advertising experience for brands, agencies, publishers and podcasters like NOVA Entertainment.

To learn more about Triton Digital, visit: https://www.tritondigital.com/

About Triton Digital

Triton Digital® is the world's leading technology and services provider for digital audio, podcasting and broadcasting. Operating in over 80 countries, Triton provides innovative technologies that help broadcasters, podcasters and online music services build their audiences, maximize revenue and optimize their daily operations. In addition, Triton supports the global online audio industry with Webcast Metrics®, the leading measurement service for streaming audio, and Podcast Metrics, one of the industry's first IAB-certified podcast measurement services. With unparalleled integrity, excellence, teamwork and accountability, Triton remains committed to connecting audio, audiences and advertisers to continually drive growth in the global audio industry. For more information, visit www.TritonDigital.com.

About NOVA Entertainment

NOVA Entertainment is Australia's leading independent audio entertainment company, creating memorable experiences that listeners love and share. NOVA's market-leading platforms cover every aspect of the audio experience, live and on-demand, and are powered by the creativity, expertise and innovation required to create meaningful connections between brands and audiences. NOVA Entertainment has the largest total audience of any Australian metro network, with nearly 6.3 million listeners.

View original version on businesswire.com: https://www.businesswire.com/news/home/20240828348738/en/

Contacts

Moxie Communications Group for Triton Digital
[email protected]